Caliper

Digital Media Measurement and Optimization Platform

Cross and within-channel investment optimizations for marketers that need to make decisions now.

Rapid turnaround
Granular analysis
Incorporation of indirect effects

Over 200 Analyses Completed

Highly standardized process has allowed for a large number of advertisers to reap the benefits of this next-gen measurement and optimization application in a short time.

40+

Clients

$100M+

Investment Optimized

19%

Avg. Efficiency Lift

Amazing Features

Caliper was built to address many of the pain points of traditional measurement techniques.

Rapid Turnaround

Our focus on digital channels allows for the use of granular, API-sourced data, streamlining readout generation.

Granular Analysis

The utilization of pixel tracked data, allows for thorough cross-channel and within channel contribution estimates.

Indirect effects modeling

Models incorporate indirect effects, providing a more accurate measurement of upper-funnel media.

Transparency

We believe communication of modeling techniques and assumptions is essential for informed media mix decisions.